AI news this week: GIFs in ChatGPT, Adobe in Miami and free videos from Google
Four AI updates from this week you can use in your business, explained in plain language with one idea to try for each.
This week brought several AI updates that can save you time and money on your marketing. You don’t need to try them all. Pick one and try it before the weekend.
1. ChatGPT now makes GIFs from your photos
What’s new: On November 4, OpenAI launched Images 2.6 in ChatGPT. You can now turn a photo or an idea into an animated GIF, and images are made faster. It also keeps the same product or character more consistent when you make changes.
Why it matters: Moving images get more attention on Instagram, WhatsApp and in your emails. Before, you needed a designer or a special app.
Try it: Upload a photo of your product to ChatGPT and type: "Turn this photo into a short GIF where the product slowly turns. Clean background."
2. Adobe showed off its AI right here in Miami
What’s new: On November 10, at Adobe MAX in Miami Beach, Adobe announced new AI tools in Firefly. Four are ready to use now: changing text inside an image, retouching photos, changing the lighting of a photo, and "quick actions" like removing an object or building a product ad.
Why it matters: You can fix your business photos in minutes, without knowing Photoshop.
Try it: Take a photo of your shop or product with something in the way, and use the quick action to remove it.
3. Free videos with sound in Google Vids
What’s new: On November 5, Google launched Gemini Omni 1.2 Flash, which makes videos up to 15 seconds long from text or a photo. You can use it at no extra cost in Google Vids with your Google account, and ask for changes by chatting with the AI.
Why it matters: A 15-second video is perfect for a Reel, a TikTok or a WhatsApp status.
Try it: Open Google Vids and type: "15-second video of a hot cup of coffee in a Miami café, morning light." Swap in your own product.
4. A faster Claude
What’s new: On November 9, Anthropic launched Claude Fable 5.2, its most advanced model. It’s available to everyone and answers up to 30% faster than the last version.
Why it matters: If you use Claude to write your captions, emails or content ideas, you’ll wait less for each answer.
Try it: Ask Claude: "Give me 5 post ideas for December for my [type of business] in Miami."
The bottom line
AI keeps doing more of the work that used to need a designer or a video editor. You don’t have to learn it all at once: pick one tool and use it this week. And if you want me to show you step by step, join the waitlist for my AI Marketing Classes.
Founder of Gonz Media in Miami. Luis helps small businesses grow online and teaches owners how to use AI to do their own marketing.
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